A new Wayfinding Campaign Walk Your City highlights distances in minutes to walk or bike to popular Collingwood destinations. As part of the campaign, Colourful directional signs have been placed across the Town of Collingwood encouraging kids and adults to walk or cycle.
The signs highlight schools, parks, community landmarks, recreational facilities and points of interest, displaying distances in minutes. Each sign has a QR code which provides directions to destinations connecting pedestrians and cyclists to nearby trails.
The Walk Your City signs are part of the Healthy Kids Community Challenge, the goal of which is supporting the well-being of children by creating communities where it is easier for children to lead healthier lives.
“We are very excited to launch the Walk Your City campaign as part of the Healthy Kids Community Challenge” said Jennifer Parker, Local Project Manager, “We hope it will encourage kids and parents alike to walk or bike rather than drive to destinations around town.”
A set of signs for each local elementary school lets students and parents know just how long it takes to walk or cycle to school. Walking or riding to or from school has multiple benefits including reducing traffic congestion around schools, reducing the environmental impact of vehicles, promoting physical health and wellbeing and increasing student concentration and performance when they arrive at school.
A total of 88 temporary signs will be installed, ranging in colour based on the end destination. Most of the routes identified are between 5 and 15 minutes either by walking or cycling. As well as helping direct people around Collingwood the signs help raise awareness, promoting walking and cycling as a healthy choice.