Six Collingwood Organizations selected for artsVest™ Program

January 30, 2017


Six Collingwood non-profit cultural groups have been selected to participate in artsVest, a sponsorship training and matching incentive program of Business for the Arts.  They are:

  • Blue Mountain Foundation for the Arts
  • Collingwood Jazz and Blues Society
  • Magic of Children in the Arts
  • Theatre Collingwood Association Inc.
  • The Factory Culture
  • Quarter Century Theatre

“I am delighted at the selected organizations,” said Mayor Sandra Cooper. “What a wonderful opportunity for them and an investment in Collingwood’s arts & culture community.”

They have six months to match their grant with new sponsorships from local businesses, thereby doubling the impact of the sponsorship. The organizations will also receive:

  • Free live sponsorship training workshops
  • Individualized mentorship sessions with Canada’s top sponsorship experts
  • Peer-to-Peer training workshops
  • Webinars, marketing and branding tutorials
  • Access to a 6-module e-Learning sponsorship course

The Town of Collingwood was among five municipalities accepted into the 2017 Ontario artsVest program, bringing a total of $30,000 in matching funds to the Collingwood cultural community.

Lory MacDonald, Founder, Magic of Children in the Arts describes artsVest as an exciting funding opportunity for all the arts organizations chosen to participate. “They do not just write us a cheque, artsVest helps us build new sponsorship partners in the community and grow our existing ones. They provide top end training and guidance on how to deliver excellent value for every sponsorship dollar our local businesses invest in the art and culture sector. The arts have a unique skill to offer local businesses, and that is our creativity. Together we can develop engaging ways to help increase business, elevate company awareness and more.”

“Business for the Arts is thrilled to be bringing the artsVest program back to Collingwood, thanks to the support of the Ontario Trillium foundation and the Government of Canada” says Scott Honsberger, Program Manager for artsVest. “A lot has changed since we last delivered the program here, but what hasn’t changed is the need for successful, creative partnerships between the business and arts sectors.  Speaking with members of this year’s participating organizations, it’s clear to me that the passion to build these types of partnerships runs deep, and I look forward to seeing the sponsorship relationships that come out of the program this year!”

About Business for the Arts

Founded in 1974, Business for the Arts is Canada’s only national charitable organization of business members who support the arts. Our vision is to inspire Canada’s business community to partner with the arts to ensure a thriving cultural sector. We connect, educate and invest to bridge the gap between business and the arts. For more information, visit Visit for information about artsVest.