artsVest™ brings year-long training to arts organizations and matching funds to Collingwood’s cultural economy

January 30, 2017

Business for the Arts announces an investment in sponsorship training and matching incentive grants for Collingwood arts and culture organizations.

Business for the Arts, Canada’s only national charitable organization that strengthens arts and culture in Canada by building partnerships between the private and cultural sectors, announced that its artsVest program is returning to Collingwood. With funding support from the Ontario Trillium Foundation and the Government of Canada, $30,000 in matching funds will be delivered to local arts organizations.

artsVest is Business for the Arts’ national flagship program that works directly with small to mid-sized arts organizations, equipping them with in-depth training, tools and mentorship relationships. These components are thoughtfully created to build sustainable partnerships between arts and businesses and to spark sponsorship opportunities. As an added incentive, artsVest participants can apply for matching grants – for every one dollar raised in sponsorship, Business for the Arts will match it with another dollar – doubling their sponsorship opportunity.

“Business for the Arts is thrilled to be bringing the artsVest program back to Collingwood,” says Aida Aydinyan, Vice President of Business for the Arts. “The generous funding and support from the Ontario Trillium Foundation, the Government of Canada and the Town of Collingwood speaks volumes to the importance and power of building relationships between the sectors. We look forward to seeing the incredible impact these arts organizations and businesses will have in the Town over the next year.”

“We are so pleased that Collingwood was selected once again to participate in artsVest,” says Mayor Sandra Cooper. “Collingwood has such an appetite for arts and culture and we welcome opportunities such as this to help strengthen our community through valuable training, mentorship and matching incentive opportunities for Collingwood’s arts and culture organizations.”

artsVest saw a successful cycle in its pilot year in Collingwood in 2013 where 5 arts organizations created 41 business partnerships. Matching funds of over $30,000 generated over $76,000 in private sector sponsorships and resulted in an investment impact of over $106,000 to Collingwood’s cultural economy.

artsVest also operates in four other Ontario communities in addition to Saskatchewan, Alberta, Toronto, Nova Scotia and British Columbia. Since the expansion of the program in 2011, a total of 2,874 partnerships have been created between arts and businesses across Canada.

About Business for the Arts

Founded in 1974, Business for the Arts is Canada’s only national charitable organization of business members who support the arts. Our vision is to inspire Canada’s business community to partner with the arts to ensure a thriving cultural sector. We connect, educate and invest to bridge the gap between business and the arts. For more information, visit Visit for information about artsVest.